Icc / Esomar International Code on Market and Social Research

The ICC/ESOMAR International Code on Market and Social Research is a set of guidelines and standards for ethical conduct in research studies. It ensures that market and social research is conducted in a fair, transparent, and confidential manner, protecting the rights and privacy of participants.

The Icc/Esomar International Code on Market and Social Research is filed by the International Chamber of Commerce (ICC) and the European Society for Opinion and Marketing Research (ESOMAR).

FAQ

Q: What is the ICC/ESOMAR International Code on Market and Social Research?A: The ICC/ESOMAR International Code is a set of guidelines and ethical standards for market and social research professionals.

Q: Who developed the ICC/ESOMAR International Code?A: The ICC/ESOMAR International Code was developed by the International Chamber of Commerce (ICC) and ESOMAR, the global association for market research professionals.

Q: What is the purpose of the ICC/ESOMAR International Code?A: The purpose of the Code is to ensure that market and social research is conducted in an ethical and responsible manner to protect the rights and privacy of participants.

Q: What are some key principles of the ICC/ESOMAR International Code?A: Some key principles include obtaining informed consent, ensuring confidentiality, conducting research transparently, and maintaining the integrity of research findings.

Q: Who does the ICC/ESOMAR International Code apply to?A: The Code applies to market and social research professionals, organizations, and clients who commission research.

Q: What happens if someone violates the ICC/ESOMAR International Code?A: If someone violates the Code, they may face disciplinary actions by their professional association and damage to their professional reputation.