VA Form 26-8791 Affirmative Marketing Certification

VA Form 26-8791 or the "Affirmative Marketing Certification" is a form issued by the U.S. Department of Veterans Affairs.

Download a PDF version of the VA Form 26-8791 down below or find it on the U.S. Department of Veterans Affairs Forms website.

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DEPARTMENT OF VETERANS AFFAIRS
VA AFFIRMATIVE MARKETING CERTIFICATION
To induce the Department of Veterans Affairs to act on any request submitted by or on behalf of the undersigned applicant
for a master certificate of reasonable value on proposed or existing construction or for appraisals of individual existing
housing, not previously occupied, the undersigned hereby agrees:
1. That neither the applicant nor anyone authorized to act for it will decline to show or sell any property included in such
request to a prospective veterans purchaser because of his or her race, color, religion, sex, handicap, familial status or
national origin;
2. To apprise minority and female veteran homebuyers of the availability of the housing offered by the applicant by
conforming all advertising to the VA Advertising Guidelines for Fair Housing;
3. To maintain a nondiscriminatory hiring policy and provide all marketing staff with written instructions on land training
in affirmative marketing techniques;
4. To prominently display the Equal Housing Opportunity poster in each place of business where the housing is offered
for sale by the applicant;
5. To incorporate the equal housing opportunity logo, slogan or statement as outlined in the VA Advertising Guidelines
for Fair Housing in all advertising, including outdoor signs, radio, television, newspaper and other printed materials;
6. That noncompliance with the foregoing requirements may constitute a basis for the Secretary to refuse to appraise
properties with which the applicant is identified. The Secretary may also refuse to appraise where the applicant has been
denied participation in HUD programs.
SIGNATURE
DATE
NAME (Type or print)
TITLE
EQUAL
HOUSING
COMPANY
OPPORTUNITY
ADDRESS OF COMPANY
SEE REVERSE FOR VA ADVERTISING GUIDELINES FOR FAIR HOUSING
VA FORM
26-8791
JAN 1991
DEPARTMENT OF VETERANS AFFAIRS
VA AFFIRMATIVE MARKETING CERTIFICATION
To induce the Department of Veterans Affairs to act on any request submitted by or on behalf of the undersigned applicant
for a master certificate of reasonable value on proposed or existing construction or for appraisals of individual existing
housing, not previously occupied, the undersigned hereby agrees:
1. That neither the applicant nor anyone authorized to act for it will decline to show or sell any property included in such
request to a prospective veterans purchaser because of his or her race, color, religion, sex, handicap, familial status or
national origin;
2. To apprise minority and female veteran homebuyers of the availability of the housing offered by the applicant by
conforming all advertising to the VA Advertising Guidelines for Fair Housing;
3. To maintain a nondiscriminatory hiring policy and provide all marketing staff with written instructions on land training
in affirmative marketing techniques;
4. To prominently display the Equal Housing Opportunity poster in each place of business where the housing is offered
for sale by the applicant;
5. To incorporate the equal housing opportunity logo, slogan or statement as outlined in the VA Advertising Guidelines
for Fair Housing in all advertising, including outdoor signs, radio, television, newspaper and other printed materials;
6. That noncompliance with the foregoing requirements may constitute a basis for the Secretary to refuse to appraise
properties with which the applicant is identified. The Secretary may also refuse to appraise where the applicant has been
denied participation in HUD programs.
SIGNATURE
DATE
NAME (Type or print)
TITLE
EQUAL
HOUSING
COMPANY
OPPORTUNITY
ADDRESS OF COMPANY
SEE REVERSE FOR VA ADVERTISING GUIDELINES FOR FAIR HOUSING
VA FORM
26-8791
JAN 1991
ADVERTISING GUIDELINES FOR FAIR HOUSING
Section 804(c) of Title VIII of the Civil Rights Act of 1968, as amended, prohibits advertising housing for sale or rent in a
manner that indicates a preference for or against potential homebuyers because of their race, color, religion, sex, handicap,
familial status or national origin.
For persons engaged in or associated with advertising housing for sale or rent, the following guidelines are provided to
assist in complying with VA’s affirmative marketing program.
1. All advertising of residential real estate for sale or rent will contain as Equal Housing Opportunity logo, slogan or
statement as a means of advising the homeseeking public that property is available to all persons regardless of race, color,
religion, sex, handicap, familial status or national origin.
a. Equal Housing Opportunity logo:
If other logos are used in the advertisement, the Equal Housing Opportunity logo should be of a size comparable to other
logos.
EQUAL
HOUSING
b. Equal Housing Opportunity Slogan:
OPPORTUNITY
c. Equal Housing Opportunity Statement: We are pledged to the letter and the spirit of the United States policy for the
achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising
and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap,
familial status or national origin.
2. If human models are used in display advertising campaigns, the models will be clearly definable as reasonably
representing all potential homebuyers in the metropolitan area. Models if used, will indicate to the general public that the
housing is open to all without regard to race, color, religion, sex, handicap, familial status or national orig in.
3. It should be noted that selective use of these guidelines could be considered an effort to circumvent fair housing
advertising, and thereby in noncompliance with Federal regulations. Selective use is defined as using the guidelines of the
Equal Opportunity logo or slogan only:
a. when advertising a particular housing development, and not another development with housing units also available
for sale; or
b. in advertising media that reaches a limited or particular section of the community to the exclusion of other
geographic sections within the same community.
4. In respect to classified newspaper advertising, it is not necessary to insert the logo, slogan or statement in each
classified ad if at the beginning of the real estate advertising section there appears a notice reading as follows:
"All real estate advertising in this newspaper is subject to the Federal Fair Housing Act of 1968, as amended which makes
it illegal to advertise ‘any preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial
status or national origin, or an intention to make any such preference, limitation, or discrimination.’ This newspaper will
not knowingly accept any advertising for real estate which is in violation of the law. Our readers are hereby informed that
all dwellings advertising in this newspaper are available on an equal opportunity basis."

Download VA Form 26-8791 Affirmative Marketing Certification

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