"Business Location Evaluation Form"

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Business Location Evaluation
Use this survey to evaluate potential locations for your business. Rate each item
with a score of one to five, with five being the best and one being the worst.
I. Competition
Things to consider: do other stores nearby offer the same product as you intend
to, or will you be the only one in the area?
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5
COMMENTS:
II. Visibility
Things to consider: will your store be easily visible from the road, or from a
certain distance, or will potential customers have to actively seek out the
location?
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5
COMMENTS:
www.BusinessPlanTemplate.net
Business Location Evaluation
Use this survey to evaluate potential locations for your business. Rate each item
with a score of one to five, with five being the best and one being the worst.
I. Competition
Things to consider: do other stores nearby offer the same product as you intend
to, or will you be the only one in the area?
1
2
3
4
5
COMMENTS:
II. Visibility
Things to consider: will your store be easily visible from the road, or from a
certain distance, or will potential customers have to actively seek out the
location?
1
2
3
4
5
COMMENTS:
www.BusinessPlanTemplate.net
III. The People
Things to consider: what is happening to the local population? For your
product/service, are there enough people with the appropriate income? What
about the age range of the local population?
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5
COMMENTS:
IV. Traffic
Things to consider: is this location in an area that customers would frequent
normally, or would they have to make trips specifically to get to your store? Do a
lot of people regularly pass by the location right now? Is there any chance that
construction in the future might hinder access to your location, or might it in fact
bring in more traffic?
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5
COMMENTS:
www.BusinessPlanTemplate.net
V. Convenience
Things to consider: this is where you think about your own needs. Is the location
close to your own home so that you won't have a long commute? Are there
services in the area that you would use regularly, such as shipping/printing, dry
cleaning, etc.?
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COMMENTS:
VI. Accessibility
Things to consider: is your store easy for customers to access? This should
include the actual location (i.e. the doors, the path from parking to the door, etc.),
as well as the ability to get to the location. Are the directions difficult to follow? Is
the store clearly marked? Is there parking? Is the location already accessible for
your handicapped customers?
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COMMENTS:
www.BusinessPlanTemplate.net
VII. Appearance
Things to consider: think about the area in general, along with the actual building
in which your business would reside. When you tell a potential customer where to
locate this business, would you be embarrassed by the neighborhood? Does the
image of your business match that of the location? Would the façade of the
location draw in customers?
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COMMENTS:
www.BusinessPlanTemplate.net
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