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Sales Introduction Letter Template
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A Sales Introduction Letter is a formal statement prepared by a business to introduce and advertise a product to a client.
Alternate Names:
- Sales Letter of Introduction;
- Sales Letter Introduction.
Used by many companies to promote their goods and improve the sales, a document of this kind will help you to build a stronger relationship with your customers and inform them of the newly launched products to persuade them to buy the goods listed in the letter and make sure clients stay loyal to your brand. You can download a Sales Introduction Letter template through the link below.
How to Write a Sales Introduction Letter?
Follow these steps to prepare a Sales Letter of Introduction:
- Start with the exciting headline to capture the attention of the reader straight away. You should customize this section for every client even if you only include their name to add a small personal touch.
- Greet the customer and introduce yourself if this is your first time reaching out or simply indicate the name of the business in the paragraph. Tell the letter recipient you have launched a new product or elaborate on the range of goods you have on sale at the moment. To highlight the quality of the product, new features you have introduced compared to older versions, and increase the visibility of information, consider using bullet points. Make sure your sales pitch is easy to read - avoid long sentences and opt for a more conversational style.
- Do not overload a simple introduction to a product with statistics or references. Even if you are selling sophisticated technology, it is better to add a link to your website to let the customer read a more thorough description. Remember the goal of this letter is to notify the recipient about the new product, not share the entire instruction manual.
- Offer the client a time-sensitive offer - whether they should contact you within a week to get a product at a lower price or enter a promo code on your website to get a discount in the next 24 hours, this can motivate them to purchase your merchandise in the nearest future and probably even recommend it to their family and friends.
- Finish the letter by calling the customer to action. You can simply add your contact details or, if it is common practice for your business, ask the client to reach out to you via phone or e-mail to learn more about the product. Alternatively, an electronic copy of the letter may contain a link to share an e-mail address that will subscribe the recipient to updates and newsletters from your company so they never miss important information you offer.
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