"Business Introduction Letter Template"

What Is a Business Introduction Letter?

A Business Introduction Letter is a formal statement prepared by an individual entrepreneur or a company that seeks new business connections, arrangements, and deals to inform the recipient about what they can offer and contribute to their business. You can complete this document to reach out to potential customers, broaden your audience, and give other entities a chance to know you better so that they become your business partners. Create a sales pitch and connect on a personal level with a prospective client by presenting information about your merchandise and services the customer might want to purchase.

Alternate Name:

  • Business Letter of Introduction.

You may download a Business Introduction Letter template through the link below. It is highly recommended to create different versions of this document if you plan to share information about yourself with various organizations - make a new Business Introduction Letter for each potential business associate to highlight points and experiences that might be interesting for them in particular.

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How to Write a Business Introduction Letter?

Show the recipient of the Business Letter of Introduction doing business with you will be beneficial by following these steps:

  1. Insert your logo and other identifying symbols on the top of the first page of the letter to make your brand and message instantly recognizable. There is no uniform Business Introduction Letter format so you are free to design it the way you want but keep it short and entertaining enough. You may choose to print a letter in the form of a brochure or leaflet with pictures to make the process of reading interesting and motivate the reader to buy your product or even offer a joint venture to increase your profits.
  2. Introduce yourself - use your name to add a personal touch to an otherwise formal document. Describe what kind of goods or services you are willing to provide. Explain the advantages of signing an agreement with your business - if you already have long-term connections with other companies, you may list them as references. There is no need to insert an entire portfolio of products - a simple enumeration will suffice.
  3. Remain professional and polite - do not forget your goal is to make a great first impression and motivate others to enter into business deals with you, purchase your goods, and order your services.
  4. Let people learn more about your business - if you are new to the area and you plan to distribute the copies of the letter among the members of the community, businesses in the nearest building, and customers, you can organize an event to help others to know what you do and invite people using the letter, list services you are prepared to render, or provide a link to your website. Think about promotion - for instance, you may offer discounts to the first hundred people who come to your store.
  5. Clearly state your contact information - an address (preferably, with a small map), telephone number, and a link to a website or a social media account are necessary.

Still looking for a particular letter? Take a look at the related templates below:

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Business Introduction Letter
From: ​ _ __________________________
To:​ _ _____________________________
Sender’s Name
Recipient’s Name
_________________________________
_________________________________
_________________________________
_________________________________
Sender’s Address
Recipient’s Address
_________________________________
_________________________________
City, State, ZIP Code
City, State, ZIP Code
_________________________________
D ate
Dear ____________________________,
I am ________________________, a representative of ________________________,
a company that does business in ________________________.
I am pleased to inform you that we have a newly-opened office at
________________________. We hope that you would come by and visit our
establishment and allow us to show and discuss to you more about our products and
services.
Sincerely,
_______________________________
Sender’s Name
_______________________________
Sender’s Signature
©​ ​ ​ ​
T EMPLATEROLLER.COM
Business Introduction Letter
From: ​ _ __________________________
To:​ _ _____________________________
Sender’s Name
Recipient’s Name
_________________________________
_________________________________
_________________________________
_________________________________
Sender’s Address
Recipient’s Address
_________________________________
_________________________________
City, State, ZIP Code
City, State, ZIP Code
_________________________________
D ate
Dear ____________________________,
I am ________________________, a representative of ________________________,
a company that does business in ________________________.
I am pleased to inform you that we have a newly-opened office at
________________________. We hope that you would come by and visit our
establishment and allow us to show and discuss to you more about our products and
services.
Sincerely,
_______________________________
Sender’s Name
_______________________________
Sender’s Signature
©​ ​ ​ ​
T EMPLATEROLLER.COM