"Real Estate Business Plan Template"

What Is a Real Estate Business Plan?

A Real Estate Business Plan is a formal document that outlines the strategy of the organization, the goals the company wants to meet, and the means of achieving that.

Alternate Name:

  • Realtor Business Plan.

Whether you are making your first steps on the real estate market or you have been defining a policy for your real estate agency for many years, a Business Plan for Real Estate Agents will allow you to see your past mistakes and avoid new errors, earn and build customer loyalty, and increase your revenue by cutting unnecessary expenses and capitalizing on progress and success you have achieved or just plan to achieve.

A Real Estate Business Plan template can be downloaded below.

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How to Start a Real Estate Business Plan?

Follow these steps before you draft a final version of the Realtor Business Plan:

  1. Begin with an executive summary - a concise and honest explanation of what you or your agency does. It does not have to be complex - just a short overview that introduces the business clarifying the operations of the realtor or agency for the person that wrote the statement and current and potential clients
  2. Prepare a mission statement - highlight your dedication to your client base, tell the reader when and where you were founded, and specify the legal structure of the business. Articulate the purpose of the company and its short- and long-term goals.
  3. Conduct a preliminary analysis of your strong points, flaws, and business opportunities. Internal and external assessment is crucial for every business whether you are just starting or you have already established yourself on the market - your strengths will be the core of the Real Estate Business Planning while the weaknesses must be dealt with.

How to Write a Real Estate Business Plan?

Here is how you need to map out a Business Plan for Real Estate

  1. Conduct thorough research of the industry. Just like the individual that has a task to create a perfect Restaurant Business Plan, you need to examine the market potential of different locations - if you are working in a particular neighborhood or district, learn every benefit of living there, analyze the infrastructure, and obtain information regarding the real estate value in that location. Otherwise, you may think about expanding your reach and look for new opportunities - a large agency may even open a branch in a different city if the potential of the real estate market is untapped.
  2. Identify what kind of services you are going to provide and determine the profile of the average customer. Consider focusing on a particular property type especially if you are just beginning your career - the same is required for a Food Truck Business Plan for a business that may have to specialize in a particular cuisine. Choose commercial property if you are working in a rapidly growing city or assist landlords and tenants in rental agreement negotiations. After you find the target you want to reach, you can contact local businesses or reply to rental listings offering your services.
  3. Plan the budget and calculate the existing expenses. Think about new sources of income available to you right now or in the upcoming six months and analyze the previous financial statements to discover discrepancies and eliminate unnecessary spending. Additionally, you should create budget projections taking the current market conditions into account.
  4. Create a new marketing strategy - or update an old one. Determine how you will be able to achieve your goals using existing resources, generate leads during the day-to-day activities of the business, and strengthen the rapport between the company and its clients.

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1
Real Estate Business Plan
for _______________________________
Company Name
Prepared by _______________________
Table of Contents
Executive Summary………………………………………………………………
…3
Mission Statement…..…………………………………………………………………3
Management Summary……………………………………………
……………...4
……
Target Customer………………………………………………………
……………..5
Company Goals………………………………………………………
……………..6
Keys to Success……………………………………………………………
.………6
….
Financials……………………………………………………………
……………..7
..…
Startup Summary…………………………………
…………………………………7
Break-even Analysis…………………………………………
………………….10
……
Cash Flow…………………………………………
……………………………….11
Loan Repayment……………………………………………………
………..…….12
Services……………………………………………………………
………
……...12
..
Market Overview…………………………………
………………………………..13
Market Segmentation………………………………………………
………........13
……
Market Trends……………………………………………………
………..……….14
SWOT Analysis……...……………………………………………..…
…………...14
Competition…………………………………………………………………………..15
Marketing Strategy…………………………………………………………………...15
Lead Generation…………………………………………
………………..………..15
Sales Forecast……...……………………………………………..…………………..16
1
Real Estate Business Plan
for _______________________________
Company Name
Prepared by _______________________
Table of Contents
Executive Summary………………………………………………………………
…3
Mission Statement…..…………………………………………………………………3
Management Summary……………………………………………
……………...4
……
Target Customer………………………………………………………
……………..5
Company Goals………………………………………………………
……………..6
Keys to Success……………………………………………………………
.………6
….
Financials……………………………………………………………
……………..7
..…
Startup Summary…………………………………
…………………………………7
Break-even Analysis…………………………………………
………………….10
……
Cash Flow…………………………………………
……………………………….11
Loan Repayment……………………………………………………
………..…….12
Services……………………………………………………………
………
……...12
..
Market Overview…………………………………
………………………………..13
Market Segmentation………………………………………………
………........13
……
Market Trends……………………………………………………
………..……….14
SWOT Analysis……...……………………………………………..…
…………...14
Competition…………………………………………………………………………..15
Marketing Strategy…………………………………………………………………...15
Lead Generation…………………………………………
………………..………..15
Sales Forecast……...……………………………………………..…………………..16
2
Perfonnel Plan…………………………………………………
……………
…...16
Customer Service…………………………………………………
………………..16
Customer Relationship Management…………….…
..………..…………………...17
Measuring Performance………………………….…………………
……………...18
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Executive Summary
Who are we?
What services will we offer?
Where will we operate?
Whom do we serve?
Executive Summary
Mission Statement
What is our reason for being, what are our guiding principles, what do we want to do,
and for whom?
Mission Statement
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Management Summary
Offices: Where will we operate? What hours will we keep?
Place of Operation
Hours
Our Team: What staff will we open the doors with? Who will manage our day-to-day
operations?
Name
Function
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Target Customer
Who, specifically, is our target customer?
First-time homebuyers.
Other (e.g., relocations, retirees,
investment properties, etc.)
Home sellers.
Renters.
What is our target customer’s story?
Question
Answer
Our Strategy
Where do they want to
live?
What is their age?
What is their annual
household income?
What is the household
makeup?
What do they want from
their home?
What are their feelings
and concerns about
searching for and
purchasing their home?
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