"Women's Bowling Club Sponsorship Proposal Template"

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(Insert letterhead of Women’s Bowling Club)
Appendix a: Proposal template
(date)
Dear ____________
INTRODUCTION (100-150 WORDS)
- Introduce Women’s Bowling Club
- Outline sponsorship sought eg. For event/in kind/for Club”
SPONSORSHIP OUTLINE (150-200 WORDS)
- Type sponsorship sought
- How the sponsor will benefit
- Options for levels of sponsorship (eg. 1/2/3 options)
OUTLINE OPTIONS FOR SPONSORSHIP (250- 300 WORDS)
Eg. The options are classified as
1. Event
2. 12 Month Partnership
3.
__________
List ways sponsorship can be recognised:
Signage around event
Recognition on event related media (logo, etc)
Acknowledgement in all advertising, printed material (programs, menu, invitation, flyers,
invitations, mail-outs)
Recognition in post event reports on the Club website.
Outline the example Options for sponsorship:
Option 1: $____.00-____.00 “what sponsorship is for e.g. event only/12 Month Partnership”
Concepts
Strategies
Timeline (Month/Year)
Method for sponsorship
Ways sponsorship will be
Months/Year
implemented
Eg. Event Sponsorship
Signage, logo mention in opening
speech
(Insert letterhead of Women’s Bowling Club)
Appendix a: Proposal template
(date)
Dear ____________
INTRODUCTION (100-150 WORDS)
- Introduce Women’s Bowling Club
- Outline sponsorship sought eg. For event/in kind/for Club”
SPONSORSHIP OUTLINE (150-200 WORDS)
- Type sponsorship sought
- How the sponsor will benefit
- Options for levels of sponsorship (eg. 1/2/3 options)
OUTLINE OPTIONS FOR SPONSORSHIP (250- 300 WORDS)
Eg. The options are classified as
1. Event
2. 12 Month Partnership
3.
__________
List ways sponsorship can be recognised:
Signage around event
Recognition on event related media (logo, etc)
Acknowledgement in all advertising, printed material (programs, menu, invitation, flyers,
invitations, mail-outs)
Recognition in post event reports on the Club website.
Outline the example Options for sponsorship:
Option 1: $____.00-____.00 “what sponsorship is for e.g. event only/12 Month Partnership”
Concepts
Strategies
Timeline (Month/Year)
Method for sponsorship
Ways sponsorship will be
Months/Year
implemented
Eg. Event Sponsorship
Signage, logo mention in opening
speech
Option 2: $____.00-____.00 “what sponsorship is for e.g. event only/12 Month Partnership”
Concepts
Strategies
Timeline 2010
Method for sponsorship
Ways sponsorship will be
Months/Year
implemented
Eg. 12 Month Sponsorship
Signage, recognition on website,
logo recognition in all printed
materials
Option 3: $____.00-____.00 “what sponsorship is for e.g. event only/12 Month Partnership”
Concepts
Strategies
Timeline 2010
LIST & ADVISE OF ANY OTHER SPONSORS INVOLVED IN CLUB/EVENT/IN KIND SPONSORSHIP (as well
as Club Limited & Men’s Club, to ensure there is no conflict);
CLOSING PARAGRAPH (50 WORDS MAX)
________WBC looks forward to hearing from POTENTIAL SPONSOR as to how we can work together
for <sponsorship type>.
Kind regards,
____________________
(Position at _______ WBC)
(Insert letterhead of Women’s Bowling Club)
Appendix b: Standard evaluation report format
Introduction
What the evaluation covers and the methods of measurement used
What was sponsored and for how long?
A copy of the contracted rights, benefits, category of membership, level
of exclusivity
Situational analysis
The performance of the club or event during the period of the
sponsorship
Photos of signage at the event
Report on both positive and negative outcomes as a result of the sponsorship.
Headings could include:
Sales – a detailed analysis of direct sales generated for the sponsor
through sponsorship (if applicable)
Media coverage – report on all media featuring the sponsor during the
period including number of mentions, transcriptions of radio coverage,
TV coverage in minutes (supply copy if available), copies of articles from
newspapers and magazines
Sponsor’s image – surveys should be undertaken amongst spectators,
club members and the public, if appropriate, to demonstrate sponsor
awareness, attitude to sponsor, likelihood of future sales due to
sponsorship
Results
Numbers affected by the sponsorship - relevant statistics should be
included here, including:
o
Number of people who attended the organisation's events
o
Number of people who saw the event through the media
o
Demographics - age group, earning capacity, gender etc
o
Whether the organisation or event is in a growth or decline cycle
Publicity delivered through signage:
o
Publicity received
o
Quality of the publicity generated through the sponsorship
signage
Hospitality:
o
Hospitality provided
o
Facilities used
Recommendations
Improvements that would help the sponsor maximise its benefits.
(Insert letterhead of Women’s Bowling Club)
Corporate agreement form
SPONSORSHIP AGREEMENT
Date:
Between:
(SPONSOR)
And:
______ Women’s Bowling Club
(SPONSEE)
TERMS OF AGREEMENT
1. The sponsee agrees to grant the sponsor the following sponsorship rights:
Sponsorship of
i.
Sponsorship of
ii.
Sponsors logo to be featured on ____________WBC website with link to
a)
________________ website
Acknowledgement as the preferred supplier of insurance services to __________ WBC
b)
Advocate __________________through the partnership when possible especially as the
c)
preferred supplier
Distribute as requested and agreed by ____WBC & _______ materials to Club, Members
d)
and other partners.
2. The sponsor agrees to provide:
Cash/ in kind sponsorship:
a.
$__________________ will be paid to the _________WBC
i.
3. The Corporate Partnership will be for the period _________________until
_________________________.
4. It is agreed that at the time of renegotiation, the sponsee will automatically
invite the sponsor to renegotiate the agreement
5. In the event of a dispute arising that the parties themselves cannot resolve, the
parties agree to refer the matter to an independent arbitrator appointed by
mutual agreement
6. Where one party is unable to carry out its obligations under this agreement
due to circumstances beyond its control or which it could not have prevented,
these obligations are suspended whilst those circumstances continue, provided
the other party is notified and the first party uses its best endeavours to
overcome the circumstances preventing its obligations from being carried out
7. Each party shall indemnify the other against any claims arising from any breach
of the agreement by either party
8. The terms and conditions of this agreement shall not be disclosed to third
parties without the prior written consent of both parties
9. The rights of either party under this agreement shall not be transferable or
assignable either in whole or in part
10. USE OF NAME and/or LOGO:
*NB. THIS IS A TEMPLATE ONLY. Please ensure you have your legal professional, or Club Limited (if
necessary), look over the agreement
All advertising and promotional material produced, published,
a.
broadcast, displayed or exhibited by ______________WBC at events or
functions specified within the terms of the agreement shall
acknowledge the sponsor’s sponsorship in a manner agreed by both
parties
__________________and __________________WBC shall use each
b.
others logo if appropriate in good faith and in such a manner as to
enhance and promote the goodwill and reputation of either party
_______________________________
_______________________________
President _____________WBC
Secretary ________________WBC
_______________________________
________________________________
Business
*NB. THIS IS A TEMPLATE ONLY. Please ensure you have your legal professional, or Club Limited (if
necessary), look over the agreement
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