Sample "Customer Appreciation Letter"

To help your business grow and maintain long-term customers, consider writing a Customer Appreciation Letter at various points throughout the year. This type of letter creates a positive brand message for your business and can be used in many different ways to promote upcoming events or sales. A Customer Appreciation Letter Sample can be found through the link below.

You will want to include the following information in your Customer Appreciation Letter:

  1. Start with a greeting with the customer's name.
  2. Share what you appreciate about this customer. This could be a first-time purchase, long-time customer, or a frequent customer.
  3. Talk about future interactions you hope to have with them. If there are upcoming promotions or events for your business, be sure to mention them to encourage the customer to come back and check them out.
  4. If this is an email being sent out around a holiday, include images and wording that fits the theme, along with a coupon code if you will be holding a sale.
  5. Close the letter with a personal send-off. If you are the business owner, you can include your name, or the name of the business and team (for example, "Thank you from John's Grocery Team").

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Sample Customer Appreciation Letter
From: ​ S ean Howard
Morgan Stanley Bank
1300 Thames Street
Baltimore, Maryland 21231
[​
D ate​
]
To: ​ S ebastian
Kerr
Kerr and Co
8852 Constitution Road
Baltimore, Maryland 21093
Dear Mr. Kerr,
We want you to know how much we appreciate your business. You have been a loyal
and dependable client for the last four years. We have watched your company grow
from a brand new business to a thriving operation.
You have experienced difficult times, yet you have never missed a loan payment or
given us any reason to be concerned about your account.
We are pleased to be your bankers and wish you continued success.
Best regards,
Sean Howard
[​
S ignature​
]
©​ ​ ​ ​
T EMPLATEROLLER.COM
Sample Customer Appreciation Letter
From: ​ S ean Howard
Morgan Stanley Bank
1300 Thames Street
Baltimore, Maryland 21231
[​
D ate​
]
To: ​ S ebastian
Kerr
Kerr and Co
8852 Constitution Road
Baltimore, Maryland 21093
Dear Mr. Kerr,
We want you to know how much we appreciate your business. You have been a loyal
and dependable client for the last four years. We have watched your company grow
from a brand new business to a thriving operation.
You have experienced difficult times, yet you have never missed a loan payment or
given us any reason to be concerned about your account.
We are pleased to be your bankers and wish you continued success.
Best regards,
Sean Howard
[​
S ignature​
]
©​ ​ ​ ​
T EMPLATEROLLER.COM