Customer Appreciation Letter Template

How to Write a Customer Appreciation Letter?

Creating a Customer Appreciation Letter is a relatively easy process. If you do not know where to start, you can follow the instructions below. Your letter should include the following parts:

1. Introduction. Start the letter by addressing the customer by their name and introducing themselves. This will help to establish a connection and will make the customer feel recognized. Relay the fact that you are writing to the customer on behalf of the business; include the name of the business.
2. Appreciation. Express your gratitude to the customer. Be specific and describe how the customer's support is beneficial to the business. If writing to a long-term customer, thank them for their loyalty. If writing to a new customer, state that you appreciate them trying the business.
3. Future Interactions. Indicate that you are looking forward to continuing to work with the customer and serving their needs in the future. To encourage the customer with future interactions, you can offer them a discount on their future purchases (or attach a coupon to the letter).
4. Conclusion. In the last part of the document, you can summarize everything written in the letter. Once again mention how much you value the customer and your relationship.
5. Signature. Sign and date the letter. If you want to make the letter more sincere, you can add a hand-written signature at the end.

Related Letter Tags and Templates:

• Sample Customer Appreciation Letter;
• Generic Letter of Appreciation;
• Employee Appreciation Letter.