Free Sales Performance Templates

How to Improve Sales Performance?

The goal of any commercial organization is to generate revenue. Business operations must be efficient so that the company grows, avoids financial losses, and proves itself a formidable competitor in the marketplace. Here are some tips that will help you to quickly improve your sales performance:

  1. Compose a proper sales plan. Without precise targets and steps you take to reach them, there can be no success.
  2. Organize meetings of the sales team – you can bring all salespeople together in the same room or talk to them online to provide them with the latest news, set sales quotas, and praise their achievements.
  3. Analyze data from sales metrics to see the performance of the whole company and its employees individually.

How Do You Measure Sales Performance Metrics?

One of the best ways to perceive the success of the sales business is to examine sales performance metrics. You will be able to define whether your results match the objectives you have set in the beginning. If any of the metrics fall below the established level, you can recognize underperformance and take measures to resolve the issues. Learn how to measure sales metrics to evaluate the performance of your company:

  • Percentage of employees that meet or exceed the imposed quota. If less than 70% of your salespeople manage to hit the quota, consider finding new people for their positions;
  • Size of the average deal. Compute it by dividing the number of sales by their total amount. Always look for an increase in the average amount and see which employees bring you less money than others;
  • Lead conversion rate. If you have 1000 leads per month and 100 of these customers purchase your goods, you have a 10% conversion rate. Specify the conversion rate for your employees and see whether your win rate is climbing or declining;
  • Income. Track your revenue and see which salespeople bring new clients and who simply convinces customers to renew their relationship with your business.

The documents below will be useful to any organization that needs to improve its sales performance management:

  1. Sales Forecast. This is a visual tool that will help you estimate future business transactions if you keep working under a particular marketing plan.
  2. Sales Call Log. Will help you organize the contact details of your clients and details of the calls so that you can see who is willing to enter into transactions with you.
  3. Escrow Agreement. This document allows two parties to secure their interests by relying on a third party that holds a deposit until the contract between the two counterparts is finalized.
  4. Cash Sheets. These document all operations involving cash – these are especially important for small businesses that perform small transactions and need to manage their cash balance.
  5. Cash Receipt. This is a small form that indicates the amount of cash the customer paid for goods and services.
  6. Customer Satisfaction Survey. Used for assessing the level of satisfaction customers have with a business or the services that the business provides.
  7. Customer Complaint Form. This form is filled in by a customer in order to describe their complaint about a product purchased or service rendered.
  8. Sales Report. This document summarizes all sales and deals that have been carried out over a specified period of time – a week, month, or year.
  9. Wire Transfer Form. Records any direct electronic transfer from one financial institution to another.
  10. Sales Contract. This is an agreement between the seller and purchaser that outlines the details of the sale of goods, the warranty provided by the seller, and sometimes the delivery of products in question.
  11. Sales Action Plan. Serves as a guide for the future of your business and outlines our goals for the next month or year.
  12. Sales Commission Calculator. This spreadsheet lets you find out the amount of commission salespeople earn from their successful deals.
  13. Customer Information Sheet. A database of all clients the company has had transactions with in the past and potential customers salespeople have to contact.

Didn't find the form you are looking for? Take a look at these similar topics:




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This agreement lays out the terms of a transaction for goods or services, identifying the goods sold, listing delivery instructions, the inspection period, warranties, and payment details.

This form is used to initiate an electronic fund transfer from a sender to a recipient (also known as a beneficiary or a payee).

This form should be completed by customers to describe their complaints about a product purchased or service rendered.


The purpose of this document is to provide companies with valid information about their clients when they need it.

You may use this Customer Satisfaction Survey to assess the level of satisfaction customers have with a business or the services that the business provides.

This document outlines the intention of two parties to deposit assets with a third party.

This document is used by individuals that work in sales to track their sales calls and organize information about them.

The purpose of this document is to set goals that a business is supposed to reach, mark the time period that it will take to reach them, and describe the processes the business is going to use to achieve those goals.

This document acts as a printed statement of the amount of cash received in a cash sale transaction from a customer or an investor.

Use this template to estimate what your business's sales are going to be in the future.

Use this accessible Sales Commission Calculator template to determine commissions owed to each member of your sales.

If you manage a business that requires using a cash register, keeping a daily Cash Register Balance Sheet is necessary to track how the business is performing over time.

This is a written document designed to keep track of all cash transactions of the business on daily basis.

When operating a business, it is important to use this type of template to understand what money you are expecting to receive in the coming weeks or months and how that money is used.

To track your sales team's performance throughout the year, using this type of report will give you the ability to compare sales performance on a month-by-month basis.

This type of document summarizes the sales activities of a business during the week.

This type of statement is prepared to show and later analyze the performance of salespeople, learn which products are in demand, and discover new opportunities for the development and growth of the organization.

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