Free Sales Performance Templates

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How to Improve Sales Performance?

The goal of any commercial organization is to generate revenue. Business operations must be efficient so that the company grows, avoids financial losses, and proves itself a formidable competitor in the marketplace. Here are some tips that will help you to quickly improve your sales performance:

  • Compose a proper sales plan. Without precise targets and steps you take to reach them, there can be no success;
  • Organize meetings of the sales team – you can bring all salespeople together in the same room or talk to them online to provide them with the latest news, set sales quotas, and praise their achievements;
  • Analyze data from Sales Metrics to see the performance of the whole company and its employees individually.

How Do You Measure Sales Performance Metrics?

One of the best ways to perceive the success of the sales business is to examine sales performance Metrics. You will be able to define whether your results match the objectives you have set in the beginning. If any of the metrics fall below the established level, you can recognize underperformance and take measures to resolve the issues. Learn how to measure Sales Metrics to evaluate the performance of your company:

  • Percentage of employees that meet or exceed the imposed quota. If less than 70% of your salespeople manage to hit the quota, consider finding new people for their positions;
  • Size of the average deal. Compute it by dividing the number of sales by their total amount. Always look for an increase in the average amount and see which employees bring you less money than others;
  • Lead conversion rate. If you have 1000 leads per month and 100 of these customers purchase your goods, you have a 10% conversion rate. Specify the conversion rate for your employees and see whether your win rate is climbing or declining;
  • Income. Track your revenue and see which salespeople bring new clients and who simply convinces customers to renew their relationship with your business.

The documents below will be useful to any organization that needs to improve its sales performance Management:

  1. A Sales Forecast is a visual tool that will help you estimate future business transactions if you keep working under a particular marketing plan.
  2. A Sales Call Log will help you organize contact details of your clients and details of the calls so that you can see who is willing to enter into transactions with you.
  3. An Escrow Agreement allows two parties to secure their interests by relying on a third party that holds a deposit until the contract between the two counterparts is finalized.
  4. Cash Sheets document all operations involving cash – these are especially important for small businesses that perform small transactions and need to manage their cash balance.
  5. A Cash Receipt is a small form that indicates the amount of cash the customer paid for goods and services.
  6. A Sales Report summarizes all sales and deals that have been carried out over a specified period of time – a week, month, or year.
  7. A Wire Transfer Form will record any direct electronic transfer from one financial institution to another.
  8. A Buy-Sell Agreement is completed by two owners of the business to determine the course of action if one of them dies or leaves the company.
  9. A Sales Contract is an agreement between the seller and purchaser that outlines the details of the sale of goods, the warranty provided by the seller, and sometimes the delivery of products in question.
  10. A Sales Action Plan serves as a guide for the future of your business and outlines our goals for the next month or year.
  11. A Sales Commission Calculator lets you find out the amount of commission salespeople earn from their successful deals.
  12. A Customer Information Sheet is a database of all clients the company has had transactions with in the past and potential customers salespeople have to contact. 

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